I bought this purely out of curiosity because I wanted to taste what cacao pulp was like. So citrusy and delicious!! Personally, I don’t go for inclusion bars where large chunks of things are just placed in to the top of the bar, but in this case, that was perfect because I could rip off a piece of the pulp to taste it without the chocolate. Quite delicious! I hope to one day taste it in it’s raw form. I didn’t however enjoy the chocolate as much in this bar. Perhaps eating the pulp straight up right before that affected my palate negatively towards experiencing the chocolate at its best. Also - a note - when opening the package, it’s a bit disappointing because the chocolate bar itself isn’t rectangular and instead an amoebic shape - which is cool and all, but from a consumer perspective, you feel a bit cheated because of the smaller size when you’re used to getting a bar that’s generally the size of the packaging. Just a general food packaging pet-peeve of mine as a consumer. ;) Overall, I’d say this is worth it for the unique experience of tasting the cacao pulp. I applaud the makers efforts to find a way for people to experience this!