This was my first 100% bar. My wife went sugar free, so I found this and a few other bars that would work for her. She isn't a fan of the 100% bars. I am not big on them either, but please read on.
I am going to give this a 5☆ rating. It is an Academy of Chocolate Gold award winner (2018), and is rated highly by others here. So I trust their opinions on what makes for a good 100% bar. As someone who is new to 100% bars, I will say that it is much different than a lower % bar. The taste is much different and the creaminess/smoothness is less pronounced than the lower % bars. But that doesn't make it bad - just different. It makes you appreciate the difference and understand the flavor of chocolate. This bar is smooth - it is not bitter. I found the best time to eat it is after a meal. The flavor is earthy with some light floral notes. And the chocolate flavor / taste stays in your mouth longer than a lower % bar.
So while I can't say this (or any 100% bar...none that I have tried so far) will be something I crave or will be my 'go-to' bar, it wasn't bad. It was educational and different. If you like 100% bars, then I would recommend this one to you.