Is Higher Percentage Cacao Healthier?

A chocolate’s cacao percentage tells how much of that chocolate is made up of cacao (both cacao solids and cacao fat). But just because a particular chocolate contains a higher percentage of cacao, doesn’t mean that it’s automatically healthier. Most of the healthy properties in chocolate are from cacao’s antioxidant- and nutrient-rich chemical profile. The factors contributing to the nutrition of a chocolate include: farm location and post-harvest processing, careful treatment during chocolate making, and added ingredients. Not all cacao is created equal, and it shouldn’t be treated as such.

Farm Location and Post-Harvest Processing

Chocolate making starts on the cacao farm, where trees must be planted in nutrient-rich soil and cared-for such that they grow pods. Some regions of the world grow more naturally antioxidant-rich varietals of cacao, while some naturally have more fertile soil. Sometimes creating the ideal environment for cacao growth requires the use of fertilizers and pesticides, which aren’t accessible for all farmers. The cacao must also be properly fermented, dried and roasted so that they develop the precursors needed to make a rich chocolaty flavor.

Research shows that raw fermented cacao is actually more antioxidant-rich compared to roasted cacao but this difference is negligible at low roast profiles. Polyphenols, the most concentrated antioxidant found in cacao, are quite bitter. It’s believed they evolved within cacao so that the animals eating the sweet pulp surrounding the seeds would spit them out and allow them to sprout.

Making Healthy Chocolate With High Cacao Percentage

Once cacao arrives at a chocolate factory, makers roast the cacao, bringing out more chocolaty flavor, but potentially killing antioxidants. More lightly roasted, well-processed cacao will preserve more of the antioxidants and bring out a palette of complex flavors. Similar to coffee, darker roasted cacao beans will have a stronger chocolaty flavor and bitterness, due to some burning of the beans. Sometimes this is an indication of low-quality cacao, heavily roasted to cover up flavor defects. No matter how high the percentage of cacao, if it’s over-roasted low quality cacao, the final chocolate will not taste good nor confer health benefits.

High Cacao Percentage: Added Ingredient

Not all cacao is created equal, and nor are sweeteners, artificial flavorings and inclusions. The proteins in whole milk powder bind to cacao’s antioxidants, so even a high percentage milk chocolate isn’t as healthy as dark chocolate, unless it is an alternative milk chocolate, such as coconut. If chocolate is made with white sugar, it still contains empty calories. A chocolate made with 85% highly-roasted, low quality cacao plus 15% white sugar is not as good for you as a 70% chocolate made with low-roasted, high quality cacao and coconut sugar.

Alternative Sugars

Alternative sugars, while still calorie-dense, can contain small amounts of essential vitamins and minerals which make them healthier than white sugar. Alternative sweeteners such as xylitol or stevia make objectively healthier chocolate than one made with white sugar.

Artificial Flavorings

Artificial flavorings are another way of covering up the taste of bad cacao; sometimes vanilla is used in this manner. Other ingredients, like spices, nuts, and emulsifiers, have their own properties which contribute to chocolate’s health properties, regardless of cacao percentage.

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  • Award Winning Chocolate Makers

    Bar & Cocoa is the premier purveyor of exceptional craft chocolates from award winning chocolate makers. We hand pick exceptional makers.

  • Ethically Sourced

    Ethics is a key ingredient to the world’s best chocolate. Our selection supports a supply chain that is more transparent than fair trade — and tastier!

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    We showcase chocolate crafted from fine quality cacao. You can taste the uniqueness and complexity of different origins, unlike mass-produced chocolate.


What makes Bar & Cocoa different?

At Bar & Cocoa, we're not just another chocolate shop; we're a chocolate experience. We meticulously curate a selection of the finest chocolates from artisanal makers around the globe. Our focus is on quality, ethical sourcing, and sustainability. We go the extra mile to educate our customers about the complexities of cacao cultivation and chocolate making through detailed product descriptions, flavor profiles, and origin stories. When you shop with us, you're not just indulging in a treat; you're becoming part of a community that values the art and science of chocolate making.

What is bean to bar chocolate?

Bean to bar chocolate is chocolate that is made from scratch by the same producer, starting from the raw cacao beans and ending with the finished chocolate bars and treats. This process allows the chocolate maker to control every aspect of the chocolate making, such as roasting, grinding, conching, tempering, and molding. Bean to bar chocolate is often more flavorful, nuanced, and ethical than mass-produced chocolate. It reflects the artistry and craftsmanship of the maker and the quality and origin of the cacao.

How do you source your chocolate? Is it ethical and sustainable?

We source our chocolate from award winning craft makers who use high-quality cacao beans and go beyond fair trade. We work with over 50 fine chocolate makers from around the world who share our values and passion for real chocolate. Some of the countries we source our chocolate from include Peru, Vietnam, Brazil, Colombia, Nicaragua,, Philippines, India, and many more. We are always on the lookout for new and exciting origins and makers to add to our collection.

Do you have vegan, or keto-friendly or soy free chocolate?

Yes, we do! We have a variety of chocolate options that cater to different dietary preferences and needs. You can browse our collections of organic chocolate, vegan chocolate, keto-friendly chocolate, sugar-free chocolate, dairy-free chocolate, gluten-free chocolate, soy-free chocolate, nut-free chocolate, and more on our website. We also provide detailed information on each product page about the ingredients and allergens of each product.

How do you pick your chocolate makers?

When it comes to selecting our chocolate offerings, we're basically the chocolate sommeliers you never knew you needed. Our process starts with rigorous research and tastings. Yeah, it's a tough job, but someone's gotta do it. We scour the globe for artisanal and craft chocolate makers who share our commitment to quality, ethical sourcing, and innovation in flavor.

We scrutinize everything from cacao origin to production methods and flavor profiles. Only the best of the best make it into our curated collection, offering you a world-class chocolate experience in every bite. Each bar has a story, a unique flavor profile, and the power to transport you to a different part of the globe. We're not just selling chocolate; we're offering an edible journey.